New Release

The Second 40

By Paul Wildrick

The Second 40 isn’t about retiring—it’s about waking up. This is the unapologetic guide for high-performers, closet entrepreneurs, and purpose-driven renegades who are done trading time for money and meaning for monotony. If you know you were built for something more than a paycheck and polite applause, this book gives you the mental reboot and practical playbook to build a business that runs without you and a life you’re actually excited to live.

About Paul Wildrick

About the Author

Paul Wildrick thrives on the excitement of taking risks and reaping rewards in business. Early in his career, he believed the ultimate goal was to retire as soon as possible, and he was fortunate enough to test that theory, stepping away from work just six weeks before his 50th birthday. However, retirement didn’t quite fit. After four years of exploring philosophy, history, and science courses, Paul returned to his true passion—helping owners build the businesses of their dreams. He realized he missed the energy and challenge of business. Comparing being the boss to retirement, Paul says, “Retirement is like Disneyland’s Jungle Cruise: floating around on a fake boat, shooting fake guns at fake hippos. It’s boring. Business is more like Indiana Jones—full of twists, turns, and unexpected challenges, but always exhilarating.” It’s the adventure of business that keeps him energized.
What We Do

Your Life, by Design

The Second 40—a call to build not just a business, but a life that reflects your deepest values, priorities, and purpose. It’s where freedom meets structure, where success is redefined on your terms, and where lifestyle becomes a conscious creation rather than a byproduct of work. Together everything you’ve built so far and the challenges craft an intentional path forward—one that blends profitability with fulfillment, hustle with health, and ambition with joy. The dream becomes real, because now, you’re the one designing it.

Can I buy the book?

Coming September 2025

New Arrival

The Second 40

Coming September 2025

Featured

About to be a Best Seller.

The Second 40 is the breakout guide for entrepreneurs, reinvention seekers, and purpose-driven professionals ready to make their next chapter their best chapter. Written with clarity, fire, and real-world insight, this soon-to-be bestseller helps readers reimagine success, reclaim control, and build something that reflects who they really are. Whether you’re burned out, bored, or just hungry for more, this book gives you the mindset, models, and motivation to stop playing small and finally step into the business—and life—you were meant to build.

Testimonials

What They Say

“The Second 40 completely reframed how I think about work, purpose, and the next stage of my life. Paul doesn’t just inspire—he equips. This book gave me the clarity and confidence to finally start the business I’d been dreaming about for years. It’s part mindset shift, part masterclass, and all heart. If you’re ready to stop settling and start designing your future, this book is your blueprint.”
Scott M, Corporate Exec Turned Entrepreneur

Author

Paul Wildrick

Second 40, a bold and inspiring guide for entrepreneurs and professionals seeking purpose, freedom, and fulfillment in the second half of life. With decades of real-world business experience and a passion for helping others build what matters, Paul delivers a powerful blend of practical strategy, mindset mastery, and personal insight. His work resonates deeply with those ready to stop climbing someone else’s ladder and start designing a business—and life—that aligns with their values and vision. The Second 40 isn’t just a book—it’s a blueprint for reinvention.

Book by Paul Wildrick

Articles

News & Blogs at:

Visit Paul Wildrick’s Blog on ProvenGain.com

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